Rebecca is a wedding photographer running her own business. She’s a one-woman-show, so she appreciates how professional Outstand makes her look. She uses it to share links to client photo albums, to introduce herself to wedding industry contacts, and to follow up with new leads after bridal showcases (where she uses an Outstand sign-up form right on her tablet to collect names and email addresses).
David is a financial advisor and licensed insurance agent. He writes a monthly blog with tips for retirement strategies and building wealth. He uses Outstand to distribute his articles each month and to send annual portfolio reviews. He even schedules personalized birthday eCards for each of his clients.
Kirsten is a third grade teacher, but she’s also a part-time wellness coach who offers workout plans and nutritional supplements. After connecting with a potential customer on social media, she uses Outstand to send an introductory email.
From there, she relies primarily on the content provided by her team leader—via an Outstand for Teams account—to send weekly workout plans and monthly product specials.
Jonathan is an up-and-coming real estate agent. He has clients on his list who are actively looking for homes as well as those who made a purchase years ago. When he first engages with a client, he sends a home-buying profile with a link to their MLS matches. Later he sends personalized purchase anniversary messages as well as a quarterly home maintenance newsletter.